Project Management - Documentation Template
Author
Date Published
Prezentacija
Dokument (.docx)
Shopping Platform Enhancement
Summary (Busines s requirements): This project aims to enhance our existing online shopping platform to improve user experience, increase sales, and address performance issues. The enhancements include implementing a streamlined checkout process, optimizing website loading speed, and integrating a recommendation engine to boost sales.
Project Objectives (SMART Format):
Specific: Improve user experience, increase conversion rates, and reduce page load times on the online shopping platform.
Measurable: Achieve a 20% increase in conversion rates and reduce page load times to under 3 seconds.
Attainable: The project team has the required expertise in web development and access to necessary tools and technologies.
Realistic: The objectives align with the business's goal of improving online sales and customer satisfaction.
Time-bound: Complete the project within six months.
Project Background: The existing online shopping platform has faced challenges with slow page loading times, resulting in increased bounce rates and reduced sales. Additionally, the checkout process has been identified as cumbersome, leading to cart abandonment. To remain competitive and provide a seamless shopping experience, these issues must be addressed promptly.
Project Scope:
Included:
Streamlined checkout process with fewer steps.
Page load time optimization through server and code optimizations.
Integration of a recommendation engine to suggest related products.
Excluded:
Redesigning the entire user interface.
Adding new product categories or expanding the product catalog significantly.
Stakeholders:
Project Manager: Responsible for overseeing project execution.
Web Developers: The development team responsible for implementing changes.
User Experience (UX) Designer: Ensures a user-friendly design.
Constraints:
Time Constraint: The project must be completed within six months to align with the marketing campaign launch.
Budget Constraint: The project budget is capped at $200,000.
Use Cases:
Streamlined Checkout: A user proceeds through the simplified checkout process, from adding items to the cart to completing the purchase successfully.
Product Recommendation: A user receives personalized product recommendations based on their browsing and purchase history, leading to additional purchases.
Functional Requirements:
Must-Have: Streamlined checkout process, page load time under 3 seconds, product recommendation engine.
Should-Have: Improved search functionality, responsive design for mobile users.
Nice-to-Have: Integration with social media for user reviews, enhanced filtering options.
Non-Functional Requirements:
Performance: The platform should support concurrent users without slowdowns.
Security: User data must be securely stored and transmitted.
Scalability: The system should accommodate growth in users and product listings.
Usability: The user interface should be intuitive and accessible.
Cost-Benefit Analysis:
Costs: Development and testing costs ($150,000), recommendation engine licensing fees ($30,000), additional server costs ($10,000), project management fees ($10,000).
Savings: Increased sales revenue ($300,000 estimated in the first year), reduced bounce rates, and improved customer retention due to better user experience.
ROI: Expected return on investment of approximately $200,000 in the first year.